Volunteer retention refers to the capacity of volunteer management within an organisation to effectively maintain and engage volunteers for a specific duration. In contrast, volunteer turnover relates to how quickly a volunteer disengages from their participation in volunteer activities after joining the organisation.
Here we talk through some very easy strategies in which you can improve your volunteer retention:
1. Don’t leave them hanging
You can get a bank account in two minutes, sadly this is now setting the level of expectation… Just know your audience and what they are used to. You may never be able to match that but there are some easy steps you can take to keep them engaged.
2. Get them something to do asap
As a volunteer, there’s not much worse than slogging your way through a registration process and then sitting on the subs bench for weeks and weeks. I spent most my sporting life on the subs bench and I can promise you it’s no fun.
Give them a chance to get that addictive heartwarming feeling. They want to contribute but if they do not have the opportunity to, they will look elsewhere.
3. Show them some love
Have you ever opened the door for someone and they didn’t say thank you. Well imagine offering up your precious free time and getting no thanks. It really is as simple as telling them.
4. Build a network
Humans crave a feeling of belonging, being part of a group #squadgoals (sorry this is what the kids are saying these days). You are far less likely to stop volunteering if a bunch of your new like minded pals are volunteering. Time to build that network…
5. Ask for feedback… and really listen
You will lose volunteers, it is part of life. Do not see this as a negative, turn it into a learning exercise.
We have presented some really simple and tangible ways to improve your volunteer retention. We want to hear from you, anything you have found to work particularly well?
Volunteero is a volunteer management platform that can help with many of the volunteer management strategies suggested above. If you would like to learn more about how our volunteer management software is revolutionising volunteer management, book a demo with us today!